I'm Yousuf

I've been designing for over 5 years, mainly focusing on product design for web and mobile.

Most recently, I was working at Groq, where I built the entire GroqCloud design system from the ground up.

Outside of my designer persona, you'll probably find me at the climbing gym, cooking for my friends, or watching a movie.

Work

Groq

May '25 - Dec '25

Built a comprehensive design system for GroqCloud, reducing 30 color conventions to 14. Designed platform features including LoRA management, dashboards, and AI search while contributing to the codebase.

Groq project image

Phia

Sep '25 - Dec '25

Growth design for a fashion discovery browser extension. Redesigned onboarding, optimized activation through A/B testing, and created Style Passport feature. Established a new design language across the product.

Phia project image

Klarify

Sep '24 - Sep '25

I designed the web application for a startup that helps users track and manage their daily tasks. The application features a clean, intuitive interface with a focus on productivity and user experience.

Klarify project image

I appreciate you taking the time to have a gander at my little corner of the internet :) To introduce myself, I'm Yousuf, a (soon to be) engineer graduating from the University of Waterloo in April 2026. I've been designing since 2019, though the good stuff only really started in 2022. I've had the immense privilege of working at some of the most incredible companies, surrounded by some of the most talented people. And although the world of design takes up most of my waking (and sleeping) hours, that's not all there is to me.

Outside of Figma, you'll likely find me cheffing something up in the kitchen, or playing board games with friends. If that doesn't cut it, I'll probably be out taking some shots with my camera or exploring a new country.